Wash Up and Receive a Sur‘Prize’

I am a random idea person. I think of things and say why not? My current idea is based off Cracker Jack’s and hygiene. In a world filled with germs and bacteria that have mutated into horrible diseases, people still don’t wash their hands. Not to mention, running water is located and readily available in all houses, yet people still smell. It is not like you can force people to take care of themselves or make them not be the next ‘Outbreak’ monkey. What we can do is trick them, by putting prizes at the bottom of all shampoo, soap, and body wash containers. That is right we will bribe them the way cereal companies used to do to young kids. Except you cannot easily empty a container of soap, like you can a bag of cereal to get to the prize. Thus forcing the consumer to actually use the product or risk never finding out what is sealed in that small black pouch at the bottom of the bottle. Sure there are some minor obstacles, bottle shape will have to be changed, but other than that there is no real downside to adding a 50 cent toy/temporary tattoo/small trinket to the hygiene market.

At some point you have to think outside of the box (over used expression) to reintroduce a product to society in hope to extend your current market share. Most companies do this by changing their logo or recipe, like Starbucks does every other month. Very rarely do companies take a risk outside of fancy advertising. Hines took a risk 10 years ago; when they made purple/green ketchup, of course that didn’t last long due to no one wanting to see something purple on their hot dog. It did though, get people to go out and try their product, which is half the battle in the fight to get people to reject their current brand loyalty.

I realize a reward in your soap will not get the whole world to stand up against disease and body odor, but you would be surprised by how many people are attracted to shiny objects and will wash their hands again.